A practical checklist for law firm websites: must-have pages, credibility signals, intake flow, and local SEO basics in Jordan & GCC
Lawyer Website Guide in Jordan & GCC: What to Include for Trust and Consultations is a checklist for lawyers who want a site that helps clients understand your practice fast, trust your expertise, and take the next step (consultation request or message)—without turning the page into a “sales pitch”.
Start with one clear goal
Pick your primary goal:
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Consultation requests (form)
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WhatsApp inquiries
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Phone calls
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Office visits (Maps)
When the goal is clear, your site becomes simpler and converts better.
Must-have pages for a lawyer website
1) Homepage
Keep it clean and direct:
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One-line positioning (who you help + what you handle)
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One primary call-to-action (Request Consultation / WhatsApp)
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Short “Practice Areas” preview
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Trust highlights (years of practice, languages, bar membership where appropriate)
2) Practice Areas
Make it scannable—no long walls of text:
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Family law
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Corporate / Commercial
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Real estate
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Labor
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Civil litigation
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Criminal defense
(Use only what you actually offer.)
For each area, add a short unique description:
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Who it’s for
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Typical matters you handle (high level)
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What the client can do next (request consultation)
3) About the Lawyer / Firm
Build credibility without overclaiming:
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Your background and focus
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What clients can expect (process, communication standards)
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Team intro (optional)
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Languages (Arabic/English)
4) Case Results / Success Stories (Optional, with care)
If you include this, keep it compliant and honest:
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Avoid guarantees
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Use anonymized summaries
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Add a disclaimer (results vary by case)
5) Testimonials (If allowed and available)
Trust increases when feedback is real and specific:
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Short, authentic reviews
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Prefer platform-linked reviews (if you have them)
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Don’t fake or over-edit them
6) Resources / Blog (Highly recommended)
This attracts qualified leads organically:
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“How the process works” guides
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Common questions in Jordan & GCC (high level, not legal advice)
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Updates that affect businesses or families
7) Contact & Location
Make it frictionless:
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Phone + WhatsApp buttons
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Office address + embedded map For stronger local visibility and easier directions, make sure your Google Business Profile is optimized and your address matches your website.
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Working hours
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Short contact form
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Clear service area (Amman, Riyadh, etc., as relevant)
Trust signals that matter (and what to avoid)
What builds trust
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Clear identity: full name, firm name, license details (where appropriate)
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Professional photos (real, consistent)
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Clear practice scope (avoid “we do everything”)
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Transparent communication standards (response time, consultation process)
What hurts trust
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“Best lawyer” or exaggerated claims
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Stock photos that look fake
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Long vague paragraphs
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No location, no hours, no clear next step
Consultation flow that actually works
Keep intake lightweight
A good consultation request form usually needs:
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Practice area (dropdown)
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Brief description (1–2 fields max)
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Preferred contact method (call / WhatsApp / email)
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Name + phone
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City (optional)
Add confirmation
After submit:
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On-screen confirmation message
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Optional WhatsApp confirmation message
Set expectations
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“We respond within X business hours.”
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“This does not create a lawyer-client relationship.”
(Keep it short.)
Local SEO basics for lawyers in Jordan & GCC
Location clarity
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Consistent firm name, address, phone
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Map on contact page
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Mention service area naturally (Amman, Irbid, Riyadh, Jeddah, etc.)
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Create separate sections for high-intent searches:
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“Corporate lawyer in Amman” (if relevant)
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“Family lawyer consultations”
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“Real estate contracts review”
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Practice-area pages help ranking
One page per practice area is usually better than one long page.
Avoid copy-paste
Even short unique descriptions per practice area help visibility.
Common mistakes to avoid
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No clear CTA
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Heavy images that slow mobile performance—prioritize speed and usability. Mobile-Friendly Website Design can be the difference between a consultation request and a bounce.
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Hidden contact details
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One generic “Services” page for everything
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No trust signals (photos, credentials, process)
Quick checklist before publishing
✅ Fast on mobile
✅ One clear CTA on key pages
✅ Practice areas are scannable and specific
✅ Contact info + hours + map are visible
✅ Consultation form submissions are tracked
✅ Basic legal disclaimers included
Related reading : → Small Business Web Design Services | How to Choose a Domain + Set Up Professional Email
